Monday, April 6, 2009

SEARCH ME

'Of course the company founded by Sergey Brin and Larry Page in 1998 - now reckoned to be the world's most powerful brand - does not offer any substitute for the originators of content nor does it allow this to touch its corporate conscience. That is probably because one detects in Google something that is delinquent and sociopathic, perhaps the character of a nightmarish 11-year-old.

This particular 11-year-old has known nothing but success and does not understand the risks, skill and failure involved in the creation of original content, nor the delicate relationships that exist outside its own desires and experience. There is a brattish, clever amorality about Google that allows it to censor the pages on its Chinese service without the slightest self doubt, store vast quantities of unnecessary information about every Google search, and menace the delicate instruments of democratic scrutiny. And, naturally, it did not exercise Google executives that Street View not only invaded the privacy of millions and made the job of burglars easier but somehow laid claim to Britain's civic spaces. How gratifying to hear of the villagers of Broughton, Bucks, who prevented the Google van from taking pictures of their homes.

We could do worse than follow their example for this brat needs to be stopped in its tracks and taught about the responsibilities it owes to content providers and copyright holders.'
--Henry Porter, "Google is Just an Amoral Menace," The Observer, 5 April 2009

This article, which I found because two Facebook friends linked to it, resonates very tellingly after attending a symposium, 'Library 2.0,' held at Yale Law School on Saturday.

After an intro that featured much 'lifted' content and a bright, buzzword laden welcome that urged us to Tweet and Blog and upload photographs from our cellphones, etc., and a paper from Josh Greenberg at the New York Public Library that promoted the idea that librarians need to be "digitized," we finally got to a presentation, by Michael Zimmer at Univ of Wisconsin-Milwaukee, that offered a few caveats to the collective zeitgeist of online ├╝ber alles with the notion, picked up from Neil Postman, of technology as always offering a Faustian bargain.

Given the need for the internet in contemporary communications, we might think Zimmer was simply playing devil's advocate or was a Luddite at heart, a throwback to the ancient days before we all went online. But not so, what Zimmer was really cautioning us about was all the unexamined consequences of our lemming-like acceptance of internet interaction. As librarians have had to at times stand up for civil liberties, like the right to privacy about one's intellectual inquiries and sources of information, Zimmer had reason to wonder if 'Library 2.0' -- the library as modeled on Google, essentially -- will continue to provide a 'safe harbor for anonymous inquiry.' Not simply 'who owns the content' of what we post -- but who owns the documentation, who gets to data-mine, and so forth? Ted Striphas, from Indiana Univ., extended this 'Big Brother is Watching' concern into Amazon's Kindle system which relays its users' annotations, bookmarks, notes, and highlights back to the mothership.

In the course of the day, there were several references to 'the Death Star': the four huge publishing conglomerates that now exist where twice that many major publishers existed a decade before. But the real 'Death Star' emerged when the topic of Google's digitization plans for all those out of print books was on the table in the day's last panel. Already we had heard, in an excellent presentation by John Palfrey of Harvard Law School, how 100% of a focus group of what he called 'digital natives' (those hitting 13-22 since the major internet wave of the late '90s) used Google to search for information and all went to the wikipedia entry on the subject first. Though Palfrey didn't elaborate on this at the time, the point became clear in the Google discussion when Frank Pasquale, Visiting Professor at Yale Law School, spoke of the possible consequences of putting all our searches for information in the hands of 'proprietary black box algorithms subject to manipulation.' Wikipedia is always the first or second entry in any Google search. The first ten are apparently all anyone looks at. Everything that gets buried by the algorithm is as good as not there. This is not how research is conducted.

Then there's the thorny matter of those out of print books. Obviously it would be to the public good to have them searchable and accessible online if only because anything not online or available through Kindle (in other words, anything not part of the Death Star of Google and Amazon) falls into the 'here be monsters' of off-the-map ignorance. Already Jonathan Band, a lawyer, had told us that 'fair use' was becoming more conducive for technological and creative appropriation, and Denise Covey of Carnegie Mellon University Libraries and Ann Wolpert of MIT Libraries had spoken about faculties pursuing an open access policy in which anything they publish can be searched and referenced online -- a blow to academic publishers, but a victory for the notion that research on the internet should not be hampered by commercial considerations.

In other words, the notion of open access to all information, via the internet, of complete 'transparency' of provider and user, was more or less the mantra of the day. But what the Faustian bargain came to seem finally was not with the technology itself, but with giants such as Google or Amazon as the Big Brothers playing Mephistopheles, offering us the interconnected, easy access world of our dreams, but a world where we sacrifice something of our own intellectual curiosity, restlessness, and desire to see outside or beyond that black box algorithm that makes things so easily manageable for us.

Think about how Wolpert pointed out that what made the MIT professors move for Open Access was their realization that, in the world of electronic text, libraries only 'lease' access to online work, rather than owning it like all those printed copies they store in perpetuity. If something happens to the provider or to the lease, all that material is no longer available. And now the publishing world seems poised to turn over all electronic control of out of print materials to Google to broker for us, and to disseminate to us according to its lights. As Brewster Kahle, co-founder of the Internet Archive, urged us to consider, there are alternatives. But as Ann Okerson, of Yale Libraries, said at the end of the final panel with a kind of 'fait accompli' finality: if Google accomplishes this digitization, the students and users of libraries at Yale will simply want access to it, and her job will be to work with it, not fight it.

But it was all right, everything was all right, the struggle was finished. He had won the victory over himself. He loved Big Brother.
--George Orwell, 1984

3 comments:

Andrew Shields said...

Did anyone mention the possibility that the global digitized world might collapse in the near future?

You probably thought of this, too:

"There'll be one corporation
selling one little box"

Donald Brown said...

No, there was the sense expressed that the internet was in peril in any way.

Yes, I seem to quote that song mentally a lot: "it will do what you want, and tell you what you want, and cost whatever you got." It's that last line that's really telling.

Donald Brown said...

whoops, should read: "no sense expressed..."

but, then, why should they think it will collapse?